People always say that content is king—and in 2022, it’s all about video. Today in the United States, there are more than 200 million homes with internet, and an estimated 50 million more will join by 2024. As a result, creative content (like video) has this unique ability to reach people wherever they are—which is good news for your brand.
To survive in today’s digital landscape, brands use video as a key component of their organic and paid marketing strategies. It helps them stay current with marketing trends and have an edge on competitors. With all of that in mind, here are the top five reasons why video is so crucial for brands in 2022 and how you can improve your content marketing with creative and engaging video content.
1. It’s the Best Way to Show People What You Offer
Traditional marketing tells people precisely what their business can offer, but videos communicate and engage with its audience on an entirely different level. A thoughtfully produced video can show prospective buyers the what and the why of your product or service, sometimes without even saying a single word.
As a result, it has helped brands like Nike, Apple, and Starbucks become household names (see Apple’s “Misunderstood” Christmas Ad). It is the best way to not only show who you are as a brand, but to also deeply connect with your audience. This is what leads to prospective buyers taking action. This is what leads to brand growth.
2. Short Attention Spans Need Short Form Content
In today's world, we have significantly shorter attention spans than in past decades. As a result, people are turning to short-form content like video. Because everything is instantly accessible, marketers now need to communicate precisely what it is they need to say, but in a shorter amount of time. When done right, video can capture an audience's attention and deliver its messaging, often in just a few seconds.
Want to learn more about making videos that capture your audiences attention in just a few seconds? Check out our blog post, “The 5 Second Hook”.
3. Videos Are the Most Shared Form of Content
Did you know that videos are the most heavily shared form of content today? According to a study from 2020, over 720,000 hours of video are shared daily, and this number has surely only increased in the last few years. Video content is currently one of the most popular and accessible ways to share information. This means you'll reach your audience much faster than traditional methods of marketing.
4. Find New Demographics
Remember what was said about how video is shared more than any other form of content? It turns out this broad distribution of video content creates the perfect opportunity for your brand to be discovered by new demographics. In fact, more than 90% of all global shoppers find new brands on YouTube alone. This represents a higher viewership than any other form of social media, and your brand could be next!
5. Build Trust with Your Customers
The last reason video is so vital for brands today is because it has the ability to build more trust than any other form of content. Customers will trust your brand when you present visual evidence of your value. But for this to work, brands benefit most by posting consistent branded content on a regular basis.
More importantly, your content must be clear and meaningful to your audience. You must show them why they should trust you over others. The more you show them, the more they will trust you, and the more successful your videos and overall brand value will be in the long term.
Improve Your Video Marketing Today!
If you want to begin improving your video marketing, there are plenty of ways to start. As the centerpiece of a competitive modern brand, your videos should be engaging and professional and just long enough to convey your point. To help create and implement a video strategy into your marketing plan and reach new customers, your brand may choose to work with a video marketing agency.
At FIN Creative we help brands create engaging video content that converts. Contact us today to learn more about video marketing and how we can help improve your brand’s digital marketing strategy.