The Top 6 Reasons Why Organic Content is Important for Your Brand

When it comes to content marketing, organic content is still the go to secret weapon for brands. Despite the rise of paid advertising and sponsored content, organic content continues to be the most important type of content for brands. Here are the top 6 reasons why organic content is so important for your brand.

1. It builds trust with your audience.

Organic content allows you to build trust with your audience by providing them with information that is not biased or influenced by sponsors. When you provide your audience with honest, unbiased information, they are more likely to trust you and continue doing business with you in the future.

2. It establishes you as an expert in your field.

By creating high-quality, informative content, you are establishing yourself and your brand as experts in your field. This is especially important if you are a new brand or if you are trying to break into a new market. By showing your audience that you know what you’re talking about, you’ll be more likely to earn their trust and their business.

3. It helps you rank higher in search engines.

One of the main goals of SEO is to help your website rank higher in search engines so that more people can find you when they’re searching for keywords related to your business. And one of the best ways to do this is by creating organic content that includes those keywords. When search engines see that you’re using relevant keywords in your content, they’ll be more likely to rank you higher on their results pages.

4. It drives traffic to your website or blog.

Organic content is also a great way to drive traffic to your website or blog. When people see high-quality, informative content on your site, they’re more likely to stick around and explore other parts of your site. This can lead to more sales or leads for your business down the road.

5. It’s more cost-effective than paid advertising.

Organic content is much more cost-effective than paid advertising methods like Google AdWords or Facebook Ads. With organic content, you don’t have to pay anything upfront; all you need is time and resources to create quality content. Paid advertising can be effective, but it can also be very expensive – if you’re on a tight budget, organic content should be your go-to choice.

6. It Allows You to Connect with Your Audience on a Deeper Level

Finally, organic content also allows you to connect with your audience on a deeper level. When you produce content that is genuinely interesting and useful, people will be more likely to read it—and share it with their friends and followers. This, in turn, will help you reach a wider audience and build a stronger connection with the people who matter most to your business.

Conclusion

As you can see, there are many good reasons why organic content is so important for brands. If you want to build trust with your audience, establish yourself as an expert in your field, rank higher in search engines, or just save some money, focus on creating quality organic content for your site, social media or blog!

Need some help getting started? There’s no better place to start creating effective organic content then with FIN Creative! Our expert team will learn what makes your brand special and will bring forward our resources and years of experience to help grow your brand through creative and engaging video and branded content. Contact us today to learn more about video marketing and how we can help improve your brand’s digital content strategy!

Top 5 Reasons Why Video is So Important for Brands in 2022

People always say that content is king—and in 2022, it’s all about video. Today in the United States, there are more than 200 million homes with internet, and an estimated 50 million more will join by 2024. As a result, creative content (like video) has this unique ability to reach people wherever they are—which is good news for your brand.

To survive in today’s digital landscape, brands use video as a key component of their organic and paid marketing strategies. It helps them stay current with marketing trends and have an edge on competitors. With all of that in mind, here are the top five reasons why video is so crucial for brands in 2022 and how you can improve your content marketing with creative and engaging video content.

1. It’s the Best Way to Show People What You Offer

Traditional marketing tells people precisely what their business can offer, but videos communicate and engage with its audience on an entirely different level. A thoughtfully produced video can show prospective buyers the what and the why of your product or service, sometimes without even saying a single word.

As a result, it has helped brands like Nike, Apple, and Starbucks become household names (see Apple’s “Misunderstood” Christmas Ad). It is the best way to not only show who you are as a brand, but to also deeply connect with your audience. This is what leads to prospective buyers taking action. This is what leads to brand growth.

2. Short Attention Spans Need Short Form Content

In today's world, we have significantly shorter attention spans than in past decades. As a result, people are turning to short-form content like video. Because everything is instantly accessible, marketers now need to communicate precisely what it is they need to say, but in a shorter amount of time. When done right, video can capture an audience's attention and deliver its messaging, often in just a few seconds.

Want to learn more about making videos that capture your audiences attention in just a few seconds? Check out our blog post, “The 5 Second Hook”.

3. Videos Are the Most Shared Form of Content

Did you know that videos are the most heavily shared form of content today? According to a study from 2020, over 720,000 hours of video are shared daily, and this number has surely only increased in the last few years. Video content is currently one of the most popular and accessible ways to share information. This means you'll reach your audience much faster than traditional methods of marketing. 

4. Find New Demographics

Remember what was said about how video is shared more than any other form of content? It turns out this broad distribution of video content creates the perfect opportunity for your brand to be discovered by new demographics. In fact, more than 90% of all global shoppers find new brands on YouTube alone. This represents a higher viewership than any other form of social media, and your brand could be next!

5. Build Trust with Your Customers

The last reason video is so vital for brands today is because it has the ability to build more trust than any other form of content. Customers will trust your brand when you present visual evidence of your value. But for this to work, brands benefit most by posting consistent branded content on a regular basis.

More importantly, your content must be clear and meaningful to your audience. You must show them why they should trust you over others. The more you show them, the more they will trust you, and the more successful your videos and overall brand value will be in the long term.

Improve Your Video Marketing Today!

If you want to begin improving your video marketing, there are plenty of ways to start. As the centerpiece of a competitive modern brand, your videos should be engaging and professional and just long enough to convey your point. To help create and implement a video strategy into your marketing plan and reach new customers, your brand may choose to work with a video marketing agency. 

At FIN Creative we help brands create engaging video content that converts. Contact us today to learn more about video marketing and how we can help improve your brand’s digital marketing strategy.